Valdemāra street is one of the main streets of Riga, which is a daily route for those who regularly travel from Sarkandaugava, Mežaparks, Vecmīlgrāvis to the center and back. The screen is located at a very dense traffic intersection, which is also very close to the historical center of the city. In the immediate vicinity of the screen are new exclusive apartment buildings, retail outlets and cafes. There are public transport stops next to the screen in both directions.